Digi Pak (Album Cover):

The album cover was designed by our group member Asad Ali according to the conventions when ever album comes one or two are made as a music video but others are just the audio songs .So whenever a  CD album comes it has a particular cover which is called “Digi pak”

Website :

http://advanceportfolio.weebly.com/album-cover.html

Our group member Muhammad Ahmad made website for the music promotional package .The pictures which are used on website are posted from his fan page and some pictures are random.

This is just a prototype of our website, we haven't launched it yet. We only gave an example that if we launch we will include these thing in the Music Promotional package. As mentioned earlier the actor already is a school sensation. Following are the glimpse of the website that we made.

Evaluation 4. How did you integrate technologies – software, hardware and online – in this project?

Evaluation 3. How do your products engage with the audience and how would they be distributed as real media products?

Evaluation 2: How do the elements of your production work together to create a sense of ‘branding’?

Evaluation 1: How do your products use or challenge conventions and how do they represent social groups or issues?

Editing (Post Production Phase ):

I am the editor of this project and the writer of our group communicated the idea and concept with me and the director and producer so that we come up with the plan to execute it accordingly.

The idea was to show the transition between being and not being so for that matter our director came up with the techniques to shoot in such a way that we show the performer at some place for a while and he disappears from there after some time.

For the editing like this I used Adobe Premier Pro and I got all the footage from our director and started editing according to the sound track.

The biggest challenge was to sync the video to the original sound track because there were many cuts and different shots at different timings.

And for the effect of transition I use the dissolve effect between two cuts in the first one the person is on the location and the second one at the same place minus the performer.

For the time laps part I increased the speed of around 30 minute’s footage from 100 to 10000 to show the transition from day to night. I also applied dip to white transition element so that the video looks eye-catching.

I applied some color corrections to the footage where ever was needed and might apply some online effect on YouTube when the video will be uploaded today. 

Shoot Day (Production Phase):

Mr. Muhammad Rafey Farukh-the director of our music video shoots this video. The video was a two day product (Day and night) so the first day the director shot all his morning scenes and then on another day he did shoot the night scenes .The concept of our film is transition from being to not being. I asked the director to shoot in this way so that I get the margin to apply dissolve between two cuts to make it look like the character is disappearing from the screen.

Cast and Locations:

Cast:

One of my group members Mr. Asad Ali who is the producer - his duty is to arrange the cast and the locations and he did so and also full filled all the requirements. Mr. Ali asked his friend Rohan Sajjad to act in our music video as he is very passionate about singing and acting, and he agreed to do so.

Locations:

There are three locations in this video. One of the locations “Gatwala Park”- we chose were close to nature– full of greenery and eye-catching blossoms which gives a good romantic impact on the audience.  We wanted him to travel around the city on different a location which includes “Gloria Jeans”. The third final location we chose was the road with darkness and streetlights on, giving the lover impact.

Story Board:

Idea and Story:

We all are working on the story for the second project. One of our group mate Muhammad Ahmad is the creative head and he is trying his best to come up with an idea which is unique and attractive along him we are also searching for the ideas and now a days he is working on it. The idea he presented was a music video and the idea he gave was of a transition from being to not being.

My Role:

As we were choosing the role I decided to become an editor of the music video. This is a unique post for me as I was the Director of Photography and the writer in my last project and same goes for my Preliminary exercises about which I mentioned in my last blog "Foundation Portfolio". I wanted to experience all the mediums so this time I became the editor .First of all I thought this is not difficult but when I did work on the editing part I realized that I was wrong, editing is equally challenging and I was very nervous about this project more than my last project as editing was the very first time had experienced but with the help of my instructor I accepted this challenge and try to full fill this task with all my sincerity.

Research:

HYMN FOR THE WEEKEND 2015:

I love listening to music but I just can’t listen the audio only. I am a kind of person who loves to watch the video along with the audio. For watching music video I used all the websites such as YouTube, Daily motion etc. Cold play-the British band is my favorite band of all times. There music videos are just so amazing and eye catchy that I just can’t stop watching those music video. It took one week to do research for the music video and I watched countless videos but the most appealing this music video .I love listening the songs of Coldplay and here I am also going to mention one of the Coldplay song “Hymn for the Weekend”.

Hymn for the weekend is a very simple to make. The music video of this song is very tempting. In this video there are the basic shots such as long shot, mid long shot, closeup, mid shot, eye level angle, tilts, pans some still shots are also taken. Extreme close-ups are also included in this video .They joined different cuts very smoothly. The Mis-en- scene is just remarkable everything is just flawless –there was no jump cut. This appealed me so much that I did decide to make a music video.

True love 2014:

As I mentioned earlier - in my first research that I am a big fan of Coldplay. This is the reason that I decided to write on one of my favorite songs of all times-“True Love” .True Love is a song written and performed by a British rock band Coldplay from the album named “Ghost Stories”. The songs music video was directed by Jonas Akerlund. The music video begins with Man in a fat suit strolling along the bus and he realizes that he could never fit through the door, he catches a ride at the back of the bus on a skateboard to his destination..The reason why I love this song is that video of this song is just amazing-very heart touching .True love   talks about heartache and how the protagonist can't bear the pain of losing his lover. The Mis-en- scene, the angles, the shots and the editing part -these things are just unflawed and exceptional.

LAMHIEN 2015:

Once again the song which I am mentioning is somehow related to my beloved band Coldplay. Much loved singer Anmol Malik who has sung the recreated  song of my favorite band- Coldplay   – she has sung the song named “Lamhien”  which is the version of Coldplay’s Paradise.Lamhien is a very soft  Hindi song .After watching this video I got to know that the video  looks perfect when the sound tracks are synced with the videos. This fascinated me while I was watching the video .The director of this music video is Mohit Suri .Lamhien is a Hindi pop song which has very soulfull lyrics that attracts the audience.

Introduction:

After finishing the first challenge its time to take the burden off of the second project which is “Advance Portfolio”. The dead line is just around the corner, so we are aware do it as soon as possible. My team comprises of four members. Muhammad Rafey Farukh is the director of photography, Asad Ali is the producer, Muhammad Ahmad is the writer and I am the Editor .In the second project we decided to do something unique and attractive so we decided to make a music video.