Digi Pak (Album Cover):

The album cover was designed by our group member Asad Ali according to the conventions when ever album comes one or two are made as a music video but others are just the audio songs .So whenever a  CD album comes it has a particular cover which is called “Digi pak”

Website :

http://advanceportfolio.weebly.com/album-cover.html

Our group member Muhammad Ahmad made website for the music promotional package .The pictures which are used on website are posted from his fan page and some pictures are random.

This is just a prototype of our website, we haven't launched it yet. We only gave an example that if we launch we will include these thing in the Music Promotional package. As mentioned earlier the actor already is a school sensation. Following are the glimpse of the website that we made.

Evaluation 4. How did you integrate technologies – software, hardware and online – in this project?

Evaluation 3. How do your products engage with the audience and how would they be distributed as real media products?

Evaluation 2: How do the elements of your production work together to create a sense of ‘branding’?

Evaluation 1: How do your products use or challenge conventions and how do they represent social groups or issues?

Editing (Post Production Phase ):

I am the editor of this project and the writer of our group communicated the idea and concept with me and the director and producer so that we come up with the plan to execute it accordingly.

The idea was to show the transition between being and not being so for that matter our director came up with the techniques to shoot in such a way that we show the performer at some place for a while and he disappears from there after some time.

For the editing like this I used Adobe Premier Pro and I got all the footage from our director and started editing according to the sound track.

The biggest challenge was to sync the video to the original sound track because there were many cuts and different shots at different timings.

And for the effect of transition I use the dissolve effect between two cuts in the first one the person is on the location and the second one at the same place minus the performer.

For the time laps part I increased the speed of around 30 minute’s footage from 100 to 10000 to show the transition from day to night. I also applied dip to white transition element so that the video looks eye-catching.

I applied some color corrections to the footage where ever was needed and might apply some online effect on YouTube when the video will be uploaded today. 

Shoot Day (Production Phase):

Mr. Muhammad Rafey Farukh-the director of our music video shoots this video. The video was a two day product (Day and night) so the first day the director shot all his morning scenes and then on another day he did shoot the night scenes .The concept of our film is transition from being to not being. I asked the director to shoot in this way so that I get the margin to apply dissolve between two cuts to make it look like the character is disappearing from the screen.